Dynamic Writing - How To Make Words Work For You

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  • Private Class Price is Per Day not Per Pax
  • Send 1 or 20 pax for the same price
  • HDRF Claimable(SBL)

Private Class from


(2 Days)


Upon completion of this program, the participants will be able to:

  • Exploring the relationship between you and your readers in order to choose the appropriate medium, style and tone of voice that best conveys your point of view
  • Collect. Select and organize information, then choose from TEN standard formats for structuring it
  • Create a draft swiftly with a focus on content
  • Change your perspective and look at your work as if you were receiving it
  • Polish your document so that it becomes more powerful


When you 'Put It in Writing', you had better get the message right. WHY?

Because you would not be able to modify the content while judging the recipient's reactions. From e-mails to reports your ability to write effectively and persuasively can play an important role in your success at work, no matter what industry you are working in. To write better - all you need to do is to use a simple, reliable process based on purpose, planning, structure and organization.

Persuasive Writing is a craft. There is a process that enables you to learn and master it.

We will do this in six steps:

  • Preparation
  • Planning
  • Drafting
  • Reviewing
  • Rewriting
  • Polishing


This program is suitable for Executives, Managers and Supervisors

Level for Executives and above


Guided Brain-Friendly Knowledge Sharing sessions – Feedback Exercise on Examples – Practice Exercises

  • Personality (Give And Receive Information)
  • Prejudice (Their Experience, Beliefs And Attitudes)
  • Pressures (Content)
  • Position (Where They Stand)
  • PERSONALITY – Write To The Reader : Audience
  • Analyzer (Facts)
  • Organizer (Process)
  • Sensor (Relationship)
  • Explorer (Opportunity)
  • Personality (What You Say And How You Say It)
  • Prejudices
  • Pressures
  • Performance Style
  • Content And Structure – Your Communication Style
  • Tone Of Voice And Language – Your Writing Style
  • Exercise : Self-Profile – Communication Style Preference
  • Inform
  • Persuade
  • Build A Relationship
  • Begin With The End In Mind (Result)
  • Exercise : Review Two Memos With Different Purpose
  • Practice Exercise On ‘Purpose’
  • Identify The Task (Facts, Process, Persuasion, Confrontation)
  • Identify Any Obstacles Or Barriers To Either Comprehension Or Compliance
  • Frame Your Argument
  • Formality Factor
  • Choose A Medium
  • Mind Mapping (Organizes Information Around Your Purpose Or Main
  • Theme)
  • Ask WIIFM? (Benefits To Your Reader)
  • Find Irrefutable Proof For Any Benefits And Claims
  • 10 Structures – Each Serves A Particular Purpose Or Task:
  • Problem / Solution - To Make A Recommendation
  • Cause / Effect - To Explain
  • Chronology - To Defend Or Recruit
  • Narrative - To Review
  • Process - To Instruct
  • Comparison - To Analyze
  • Journalism To Inform
  • Top And Tail - To Deliver Bad News
  • Q & A - To Clarify
  • The Diamond - To Persuade
  • Exercise: Draw A Simple Or Complex Diamond That Shows How You Would Structure And Justify Your Proposal.
  • Write Your First Draft
  • Second Draft : Strengthen Your Content
  • Adjust Style And Language
  • 10-Point Checklist (Succinct And Persuasive Communication
  • Practice Exercise: ‘You’re Master-Piece’