Making Of A Real Brand Ambassador
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Upon completion of this programmed, the participants will be able to:
- Learn to emulate Best Practices of the World's Great Brands.
- Understand the critical importance of executing Holistic Branding, as opposed to Ad-Hoc Branding.
- Gain insights on how to become an Outstanding Brand Ambassador to consistently deliver the Great Brand Experience.
- Personify the Brand as a Brand Ambassador through diligent embracing of the responsibilities that come with the role.
Pre-selected pool of people of any Organization to be trained as “Brand Ambassadors".
Selection Criterion: Employees of Organization (Management and Staff at all levels) selected to play active role of Brand Ambassador for the specific Brand of an Organization (Corporate/Product/Service/Place/Etc), to principally build/enhance Brand-Customer Relationship and Brand Loyalty through Brand Advocacy, as well as to project the Desired Brand Image.
Experiential Mode, via: (a) Principles and Concepts in Holistic Branding and Role of Brand Ambassador. (b) Case Discussions. (c) Creative Learning Tools for Great Brand Delivery. (d) Mini Quizzes to affirm Key Learning Points and Brand Understanding and Brand Affinity. (e) Practical's, Role Plays, Presentations and Demonstrations by Participants.
- Individual Performance Evaluation and Action Plan from Facilitator.
- Group/Team Report after conclusion of Workshop
- What Is A Brand
- Purpose Of Brand
- Power Of A Great Brand
- Hallmarks Of A Most Valued Brand
- Connecting Through Emotional Association
- Crafting The Value Proposition
- Brand Character-Driven Brand Experience
- Delivering A Consistent Great Brand Experience the Great Brand Experience.
- Understanding Holistic Branding: The Holistic Branding Cycle
- Key Advantages Of Holistic Branding
- Clarity With Brand Identity
- Aligning Organization And People To Brand Identity xperience.
- Internal Brand Transformation Before External Brand Communication
- Brand Bonding Via Embracing And Practicing The Strategic Brand Platform
- The Brand’s “Strategic Brand Platform” : Brand Essence / Values / Personality / Positioning / Promise
- Living The Brand : Growing And Prospering Together
- Brand Engagement: 4 Levels
- Brand Commitment: Brand Character
- EQ Qualities Of An Effective Brand Ambassador
- Life Examples Of Great Brand Ambassadors p>
- Brand Elements
- Brand Architecture, Brand Hierarchy, Brand Portfolio
- Brand Manual And Brand Visual Identity Guide
- Communicating The Strategic Brand Platform
- Need For Integrated Brand Communication
- Projecting The Desired Brand Image
- Decided Brand Identity = Perceived Brand Image
- Enhancing The Brand Experience
- Creating Brand Resonance
- Personifying The Brand
- Protecting The Brand: Identifying The Brand Gaps
- Brand Integrity: How To Deliver The Brand Promise
- Managing The Brand-Customer Relationship