Master Of Sales Strategy With Influencing & Negotiation Skills
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Upon completion of this programmed, the participants will be able to:
- Establish a new business and sales strategy
- Identify the market areas and penetration techniques
- Develop an effective strategy to manage your key accounts
- Develop a Sales Action Plan (SAP)
As a Sales Professional, we may have the tendency to set a higher sales target every year as a challenge for ourselves but such action at times may set us back from revisiting the strategies to capture the market effectively.
In this program, the participants will develop new and crucial strategies by using the strategies deployed by Sun Tzu and Blue Ocean enabling them to look at areas of the market that is untapped, potential that needs exploring, research into techniques to stay ahead in the market, techniques to generate new leads and capture the market.
This program is suitable for Sales and Marketing, Sales Manager and Sales Support or Customer Support Executive.
This course will be conducted through interactive lectures, activities, PowerPoint presentation, video presentation, role-play, and group discussions.
- The Clear Objective
- Internal And External Clients
- Bread & Butter, Pantry Fillers And Fine Dining
- Current Performance
- Plan Performance
- The Personal WS
- External WS
- Capturing The Market Using The Sun Tzu’s Way
- Case Study Of Relevant Industries
- Case Study Of Similar Industries
- The Parrett Principle In Sales
- Identifying Key Accounts
- Managing Existing Key Accounts
- Identifying New Key Accounts
- The Elimination Process
- The Reduction Process
- The Raising Process
- Developing The Sales Action Plan By Incorporating The ERRC And SWOTS
- Presentation Of Sales Action Plan o