Strategic Marketing For Success

Quorse - Your Training Wholesaler

  • Enjoy discounts up to 60% off!
  • Chat with us Live to get a Quotation to see it for yourself!
  • All courses are HDRF Claimable

Private Class from

3400/day

(2 Days)

BENEFITS

Upon completion of this program, participants will be able to:

  • Think strategically in marketing
  • Understand key concepts of marketing and strategic management
  • Identify the customer and market opportunities
  • Understand key strategic marketing approaches and their application
  • Link marketing plan and activities to business strategy
  • Develop viable marketing and business plans for implementation
  • Differentiate between strategic and tactical marketing activities
  • Learn the different skills, techniques and approaches to marketing implementation
  • Manage the improved 7 P’s of marketing
  • Exercise marketing leadership
  • Implement marketing using a systems approach
  • Utilize practical marketing information management system

INTRODUCTION

To equip Managers and Executives with knowledge, skills and tools to implement strategic marketing principles and plans to deliver business goals and results

AUDIENCE

This program is suitable for benefit Executives and Managers who are involved in formulating marketing strategies to further improve the company’s performance.

METHODOLOGY

This stimulating program will maximize understanding and learning through lecture, discussion, case studies, brainstorming, story boarding, exercises, simulations, games, experiential learning, hands-on applications and coaching.

STRATEGY: THE BASIS OF MARKETING (NOUN)
  • Marketing As Strategy & Business Driver
  • Strategic Marketing Mix S In The Business Context
  • Current Trends In Marketing Strategy
  • The New Marketing Approach To Strategy
  • Vision And Mission Elements In Marketing
THE INTEGRATED MARKETING MODEL
  • The 4 Levels Of Strategic Marketing
  • The CSTO Methodology
  • The Driving Force
  • The Drawing Force
CORE COMPETENCIES IDENTIFICATION
  • Identifying & Leveraging Customer Needs And Wants
  • Verifying The Voice Of The Customer
  • Defining & Understanding Your Playing Field
  • The Delivering Force
  • The Defining Force
  • Push Versus Pull Factor
BUILDING OUR MARKETING MODEL
  • Business Concept Development
  • Knowing Your Niche
  • The Value Proposition
  • The Score Model
MARKETING SUCCESS FACTORS
  • Marketing Success Factors Identification
  • Marketing Action Planning
  • Identifying Points Of Leverage
  • Implementation And Milestone Plan
DEVELOPING YOUR USP FROM BUSINESS CONCEPT
  • Defining Your Product, Service And Delivery Dimensions
  • Making The Offering
  • Differentiating The Promise
  • Making It Distinctive
INTEGRATING YOUR SALES PROCESS WITH MARKETING
  • Validating The Process
  • Mapping Processes Against Success Factors
  • Cross Functional Clarification
  • Teamwork In Marketing & Selling
  • Establishing Feedback Points For Continuous Improvement
  • Managing Your Numbers
USING CREATIVITY IN MARKETING & SELLING
  • Random Word Technique
  • Scamper Car Technique
  • Physiological And Psychological Techniques
  • Visual Management In Marketing & Selling
  • Tracking Your Results

Trainers